Festival merch that sold out in two days

Soundwave needed 300 pieces of merch across three designs for their annual music festival. We turned it around in 22 days.

The challenge

Festival merch has one job — sell fast and look good doing it. Soundwave had a tight window between their artist lineup announcement and the festival date. They needed 300 pieces across three designs, all screen printed, all delivered to the venue.

Our approach

We ran all three designs on 260 GSM boxy fit tees and 12oz canvas totes simultaneously. Screen printing was handled in-house across two shifts. All pieces were bagged individually with size stickers for easy retail setup at the merch booth.

Three designs, one timeline

Running three screen print designs simultaneously requires careful scheduling to avoid ink contamination between colorways. We sequenced the print run — light to dark — and ran spot checks every 25 pieces. All three designs maintained consistent registration throughout.

Packaging for retail

Festival merch is sold differently from regular retail. Pieces need to be visible, quickly sortable by size, and priced clearly. We polybag-folded each piece with a size sticker on the front so the merch team could set up and restock the booth in under an hour.