Gym kit built for performance and brand

Northstar needed matching shorts and tees for 80 members joining their new flagship location.

The challenge

Northstar was opening a flagship gym and wanted to give every founding member a welcome kit — matching shorts and tee with the Northstar mark. The pieces needed to look sharp in the gym and hold up through heavy wash cycles.

Our approach

We used 200 GSM combed cotton for the tees and 220 GSM cotton shorts. Both screen printed with a single-color Northstar mark. The tees were regular fit — versatile enough to wear in and out of the gym. Everything was packed into a branded mailer box.

Welcome kit packaging

The brief asked for pieces that felt like a gift, not a freebie. We folded each set — tee and shorts — into a tissue wrap inside a black mailer box. Simple, but the unboxing felt premium. Several members posted it on Instagram before they even got to the gym.